Propriety computer systems specially made for playing video games such as home consoles, handhelds or hybrid consoles.
Software tools or web services for creating and amending website content. Typically, CMS are browser-based web applications running on a server. All enable users to readily add new pages within an existing page template. One of the most common CMS systems is Drupal.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a clearly-defined audience.
Contextual targeting is when an ad is targeted based purely on the subject and environment of the content (including but not limited to text, audio, video or images). It is not based on any characteristics of the user and therefore does not rely on any personally identifiable information (PII).
A population centre. There are twenty-four Route conurbations. We use the government’s definition to determine their limits. The conurbations do not cover the whole country, but instead cover the largest city areas.
A trend in which different hardware devices such as televisions, computers and telephones merge and have similar functions.
CAPIs are a way to measure and share conversion data directly to platforms and partners, improving the industry's ability to measure, target and optimise without the need for third-party signals. They can improve ad targeting and measurement by bypassing browser limitations.
