Consent-less
Contextual Targeting
Targeting that does not use any PII and therefore does not require users to consent for tracking for the system or process to function.
Targeting that does not use any PII and therefore does not require users to consent for tracking for the system or process to function.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade