Jargon Buster

An illegal method of redirecting traffic from another company’s website (such as a bank) to a fake one designed to look similar in order to steal user details when they try to log in.

An illegal method whereby seemingly legitimate e-mails (appearing to come from a well-known bank, for example) are used in an attempt to source personal information that can be used to steal a user's identity.

The smallest unit of measure for graphical elements in digital imagery, used as the standard unit of measure for ad creative (i.e. 300x250 pixels). Pixels may also represent x/y coordinates relevant to a given space, such as the browser window, an application workspace or the user’s computer screen (see also “Tracking Pixel”).

A play in DOOH differs from an impression in online, as it has a defined length, start and end time.

A lean-in user who is directly influencing gameplay.

The descriptor as to whether a gaming experience is individual or alongside other players.

The in-game perspective of a player in a given video game title (video game titles can offer multiple perspectives). Click through for different perspective types.

A digital audio file series available for streaming or download, often episodic and focused on specific topics or themes. Podcasts can include interviews, stories, and discussions.

A collection of podcasts grouped together under a single brand or company, often to streamline advertising and distribution across multiple shows.