Jargon Buster

A set of instructions or rules designed to perform a task or solve a problem. In AI, algorithms are often used for learning patterns or making predictions from data. Online, algorithms are commonly used to determine the listings shown via search engines and for automated methods of ad trading and delivery.

When a creator grants a brand permission for paid media amplification via their owned social channel

The words forming a text-based hyperlink in web content. In terms of best practice for user experience and for search engine optimisation (SEO), the anchor text should accurately reflect the content users will find if they click on the hyperlink.   

One of the world’s most widely used mobile operating systems smartphone platforms developed and run by Google. Android is optimised for mobile touchscreens and tablets. 

The practice of creating and structuring content so AI search tools and assistants can use it as a direct answer to users' questions. Often confused with Generative Engine Optimisation, AEO is more “answer focused", while GEO is broader and more focused on shaping the context of the answer. See more here [link to GEO definition].  

The goal of AEO would be to have your brand chosen in a direct answer from an AI output eg. "The best running shoes for beginners are the Nike Pegasus, ASICS Gel-Nimbus and Brooks Ghost." 

In the past, software was frequently stored on a physical medium and uploaded directly to specific machines. Instead, computer services and software can be hosted by a given vendor, or ASP, and accessed by clients via the internet. 

Software solutions that allow PCs, smartphones and tablets to perform useful functions beyond the running of the computing device itself. 

Artificial intelligence (AI) in digital advertising refers to the use of machine learning algorithms and data analytics to automate, optimise, and personalise ad campaigns. AI enhances targeting, predicts consumer behaviour, manages budgets, and delivers relevant content, ultimately improving campaign efficiency, engagement, and return on investment (ROI) for advertisers.

A computational model inspired by the structure of the human brain, used to recognise patterns and make decisions.