Answer Engine Optimisation (AEO)
AI
The practice of creating and structuring content so AI search tools and assistants can use it as a direct answer to users' questions. Often confused with Generative Engine Optimisation, AEO is more “answer focused", while GEO is broader and more focused on shaping the context of the answer. See more here [link to GEO definition].
The goal of AEO would be to have your brand chosen in a direct answer from an AI output eg. "The best running shoes for beginners are the Nike Pegasus, ASICS Gel-Nimbus and Brooks Ghost."