Jargon Buster

The IAB standard for RTB now used by most DSPs.

The process where a subscriber provides explicit consent, after receiving notice form the mobile marketer.

The process where a subscriber revokes consent, after receiving notice from the mobile marketer.

Process of refining an advertising campaign so that it will perform more effectively i.e. extending reach, increasing response rate or creating more awareness.

The system layer that coordinates different AI models, tools, and workflows so they work together to complete a task. It decides which tools to use, in what order, and how information is shared between them. It's also sometimes called an Agent Orchestration Platform (AOP). 

A marketing platform uses an orchestration layer to combine audience data, generate AI-powered creative, and automatically launch and optimise campaigns across different channels. 

Orchestration layers help automate complex workflows, making it easier for multiple AI tools to work together as one system. 

The ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the term searched upon.

Out-stream impressions are video ad units unaccompanied by content. While a pre-roll or mid-roll ad requires a publisher’s video to wrap around, an out-stream ad is a video ad unit not tied to any piece of publisher video content.

We are the comprehensive resource for anyone using or thinking about Out of Home. We showcase the latest and greatest campaigns. We provide research and insight. We demonstrate the medium’s effectiveness. In short, we help advertisers, planners and creatives use OOH in bigger and better ways.

The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.