Orchestration Layer
AI
The system layer that coordinates different AI models, tools, and workflows so they work together to complete a task. It decides which tools to use, in what order, and how information is shared between them. It's also sometimes called an Agent Orchestration Platform (AOP).
A marketing platform uses an orchestration layer to combine audience data, generate AI-powered creative, and automatically launch and optimise campaigns across different channels.
Orchestration layers help automate complex workflows, making it easier for multiple AI tools to work together as one system.