Jargon Buster

Also referred to as 'double opt-in'. This process double-checks the desire to be included on an email list after a primary registration occurs. This is typically managed via an email asking the subscriber to click on a confirmation link, which also serves as a method of positively confirming the validity of the email address.

Connected TV (CTV) is a large TV screen that is capable of receiving a linear TV signal and is also connected to the internet, either directly (like a Smart TV) or through a gaming console or streaming device (e.g. Apple TV, Roku etc.). A media buy of CTV inventory can generally be assumed to be running on a large screen format.

Targeting that does not use any PII and therefore does not require users to consent for tracking for the system or process to function.

The extent a consumer will consider a brand for purchase.

Propriety computer systems specially made for playing video games such as home consoles, handhelds or hybrid consoles.

A way of packaging an application with everything it needs (like code, settings, and libraries) so it can run reliably in any environment. 
 
An ad tech platform uses containers so its bidding system works the same in development, testing, and live campaigns, reducing errors when campaigns go live. 

Containers help make software more consistent, reliable, and easier to deploy across different systems. 

A server or computer used to store content for distribution to digital signage.

Software tools or web services for creating and amending website content. Typically, CMS are browser-based web applications running on a server. All enable users to readily add new pages within an existing page template. One of the most common CMS systems is Drupal. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a clearly-defined audience.