Proof of play reporting is the logging of playout data on media owner players, each time a piece of content is played. The player logs an occurrence, stores it and then it can be provided to advertisers for analysis.
Targeting audiences defined by personality, interests, attitudes or mindsets, e.g. Financial Optimists, Environmentally-Conscious Consumers. Often driven from offline surveys and stated preferences.
A web property providing content for consumers. Business models range from subscription services to advertising monetisation.
Purpose limitation is a way to constrain a task or an operation within a very specific outcome or use
A query string is the set of words entered into a search engine by an individual. Query string formation is simply the process of thinking of the correct query string to get the results required.
The number of unique web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period.
The net (unduplicated) count or percent of the defined universe of the target audience exposed to content, advertising, or a specific ad, in a Screen within a defined time frame. This time frame can be a day, week, or month, or even less-frequent time periods although more frequent reports are generally desirable to users. (Source: MRC Digital Place-Based Audience Measurement Standards Version 1)