The serving of an ad within video content, when viewing it in a dedicated player online. Instream mobile video comes in 3 formats, both in-app and on mobile web: • Pre-roll before content • Mid-roll during content • Post-roll after video content Instream video is generally targeted and relevant to the video content it is served against, rather than the page content.
An Intelligent Personal Assistant (IPA) is a software agent that can perform tasks or services for an individual. These tasks or services are based on user input, location awareness, and the ability to access information from a variety of online sources (such as setting the clock, weather or traffic conditions, look at the news, stock prices, user schedules, retail prices, etc.) Amazon Alexa is an example of an IPA.
An audio ad that allows listeners to interact with the content, such as by responding to voice prompts, leading to a more engaging and personalised experience.
An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change.
Internet Protocol Television (IPTV) is the delivery of television content over Internet Protocol (IP) networks, rather than through traditional terrestrial, satellite, or cable TV formats. Typically delivered via a closed, proprietary, and optimised network, IPTV enables viewers to stream live or on-demand content through a connected device, offering enhanced control and flexibility over how and when programming is accessed.
The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).