Jargon Buster

A website or computer application that pulls together information from diverse sources. There are different types of aggregators, in the advertising industry, these notably include content, data, news, social media, and/or video aggregators. 

Typically built to do specific tasks such as like answering questions or setting reminders. AI Agents are great at automating simple, repetitive tasks but don’t have the autonomy or decision-making abilities that Agentic AI does. AI Agents are used in customer service via chatbots to answer questions and guide customers through processes, in voice assistants to help set reminders and play music and in productivity tools which can help in things like software development by suggesting code and helping with debugging. 

The AI Content Monetization Protocols (CoMP) is an IAB Tech Lab project focused on creating a secure controlled gateway for publishers to share their content with Large Language Models (LLMs). The aim is to address concerns regarding the growing use of AI agents, LLMs and AI-driven search summaries - protecting the intellectual property of publishers while still allowing AI systems to learn and create outputs from content. Find out more via IAB Tech Lab.

A set of rules established for making a calculation. Online, algorithms are commonly used to determine the listings shown via search engines and for automated methods of ad trading and delivery.  

A set of instructions or rules designed to perform a task or solve a problem. In AI, algorithms are often used for learning patterns or making predictions from data. Online, algorithms are commonly used to determine the listings shown via search engines and for automated methods of ad trading and delivery.

When a creator grants a brand permission for paid media amplification via their owned social channel

The words forming a text-based hyperlink in web content. In terms of best practice for user experience and for search engine optimisation (SEO), the anchor text should accurately reflect the content users will find if they click on the hyperlink.   

One of the world’s most widely used mobile operating systems smartphone platforms developed and run by Google. Android is optimised for mobile touchscreens and tablets. 

In the past, software was frequently stored on a physical medium and uploaded directly to specific machines. Instead, computer services and software can be hosted by a given vendor, or ASP, and accessed by clients via the internet.