AI Content Monetization Protocols (CoMP)

AI

The AI Content Monetization Protocols (CoMP) is an IAB Tech Lab project focused on creating a secure controlled gateway for publishers to share their content with Large Language Models (LLMs). The aim is to address concerns regarding the growing use of AI agents, LLMs and AI-driven search summaries - protecting the intellectual property of publishers while still allowing AI systems to learn and create outputs from content. Find out more via IAB Tech Lab.

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