A type of autonomous AI that can make decisions, take actions, and learn on its own to achieve specific goals. It’s akin to having a virtual assistant that can think, reason, and adapt to changing circumstances without needing constant direction. Agentic AI can be used in self-driving cars, supply chain management, cybersecurity, and in healthcare diagnostics and treatment recommendations.
Jargon Buster
AI Content Monetization Protocols (CoMP)
AI
The AI Content Monetization Protocols (CoMP) is an IAB Tech Lab project focused on creating a secure controlled gateway for publishers to share their content with Large Language Models (LLMs). The aim is to address concerns regarding the growing use of AI agents, LLMs and AI-driven search summaries - protecting the intellectual property of publishers while still allowing AI systems to learn and create outputs from content. Find out more via IAB Tech Lab.
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