Grounding

AI

The process of connecting an AI model to reliable, up-to-date information so its answers are based on real data rather than just what it learned during training. It helps make AI responses more accurate, relevant, and trustworthy. 
 
A retailer connects an AI assistant to its live product catalogue and pricing, so recommendations reflect current availability and offers. 

RAG is one technique used to achieve grounding, see more here.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report