Generative Engine Optimisation (GEO)
AI
The practice of improving how often a brand or content appears in AI-generated answers from tools like AI search or chat assistants. Instead of focusing on ranking in search results, it focuses on influencing what AI systems include in their responses.
Often confused with Answer Engine Optimisation, in practice they overlap. AEO focuses on optimisation on the exact answer whereas GEO feeds the model that builds the answer. See more here.