Digital Adspend 2021 Unwrapped

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Event Overview

The digital advertising market saw its biggest full year growth for 15 years in 2021, with investment up 41% year-on-year to £23.5 billion - a 50% increase on pre-pandemic spend. Join us as we unpack the results of our latest Digital Adspend report - from social display to digital audio - plus share expert views on what the findings mean for the market and what to expect next.

Agenda

14.30
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.35
Overview of Adspend Findings

IAB UK will take you through the results of our full-year 2020 Adspend report, conducted with PwC.

Hannah Bewley, Head of Research, IAB UK

14.50
Panel Discussion

James Chandler, CMO, IAB UK will host a 15 minute discussion with PwC, DAX and GroupM to get their commentary on the Adspend findings and what the results mean for the market and what to expect next.

Hannah Bewley, Head of Research, IAB UK, Stephanie Claxton, Senior Manager, PwC, David Sandham, Engagement and Operations Director, GroupM & Ryan Rummery, Commercial Director, DAX

15.10
Wrap and Close

Meet our speakers...

James Chandler

James Chandler

CMO, IAB UK
James Chandler

James Chandler

CMO, IAB UK

James oversees the IAB’s marketing, PR & comms output and leads our engagement with brands and agencies.

Hannah Bewley

Hannah Bewley

Head of Research, IAB UK
Hannah Bewley

Hannah Bewley

Head of Research, IAB UK

Hannahs key responsibilities include managing IAB industry sizing projects such as Adspend and bringing together views and the latest thinking on industry measurement issues and methods.

Stephanie Claxton

Stephanie Claxton

Senior Manager
Stephanie Claxton

Stephanie Claxton

Senior Manager

Stephanie is a senior digital and programmatic professional with 12 years’ experience across both the UK and APAC region. Stephanie has worked with the IAB over the past four years since she joined PwC working on the 2018, 2020 and 2021 Ad Spend Study. Prior to that she worked in media agencies, client side and for a video outstream company.

Ryan Rummery

Dave Sandham

Engagement and Operations Director, GroupM
Ryan Rummery

Dave Sandham

Engagement and Operations Director, GroupM
Ryan Rummery

Ryan Rummery

Commercial Director, DAX
Ryan Rummery

Ryan Rummery

Commercial Director, DAX

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