Digital Adspend 2021 Unwrapped
The digital advertising market saw its biggest full year growth for 15 years in 2021, with investment up 41% year-on-year to £23.5 billion - a 50% increase on pre-pandemic spend. Join us as we unpack the results of our latest Digital Adspend report - from social display to digital audio - plus share expert views on what the findings mean for the market and what to expect next.
IAB UK will take you through the results of our full-year 2020 Adspend report, conducted with PwC.
James Chandler, CMO, IAB UK will host a 15 minute discussion with PwC, DAX and GroupM to get their commentary on the Adspend findings and what the results mean for the market and what to expect next.