Olivia McCullagh

Retail Media Lead

Olivia McCullagh

Olivia McCullagh

Retail Media Lead

About Olivia

Key responsibilities: Liv leads the retail media strategy, driving growth, collaboration and innovation across our Retail Media Community.

 Contact me for: All things retail media, from joining the IAB’s Retail Media Community, to contributing to thought leadership, collaborating on industry initiatives, or understanding how retail media is shaping the future of digital advertising.

 

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade