Elizabeth Lane

Elizabeth Lane

Head of Research & Measurement

Key responsibilities: Elizabeth is responsible for overseeing the IAB’s research and measurement programme, working alongside Hannah and Steph in the research team. Her aims include ensuring the IAB’s research portfolio is to the highest standard, and addresses the biggest questions facing the industry and the IAB’s members.

Contact me for: Any research or measurement queries, including information about current or past IAB research projects.

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