Benefits for Agencies

It’s our mission to ensure that agencies are fairly rewarded for the value they add towards digital advertising in terms of creative services or media buying. IAB UK membership provides a platform for agencies to share their creative and strategic thinking, whilst being a hub for education and networking.

Here are the top 5 reasons why your agency should be an IAB member:

1.  Learning
IAB UK offers bespoke, in-house and public CPD-accredited training courses and workshops to simplify the complex and up-skill teams for professional development.

2.  Knowledge
IAB UK is committed to demystifying a complex and ever-evolving industry. Membership gives access to research, FAQ’s, best practice guidelines & ‘how to’ bitesize content to equip agency professionals with compelling facts and stats - perfect for client presentations.

3.  Networking
IAB UK acts as the hub for digital media professionals. With an unrivalled events programme of over 50 events with complimentary attendance we’ve got summits, conferences, seminars and roundtables covering a range of topics about digital advertising. What’s more IAB events provide a valuable platform for agencies to share their thought leadership.

4.  Safeguarding
IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation, best practice and industry standards, eg. the Gold Standard. Membership offers guidance to help agencies ensure their suppliers meet the professional standards agreed within the industry.

5.  Advocacy
IAB UK offers collaboration within industry-facing advisory meetings to actively shape initiatives to create positive change within digital advertising. Plus, there are opportunities to showcase your own research, thought leadership, and creative thinking via, events, workshops and more.


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