Benefits for Advertisers

It’s our mission to ensure that marketeers have the know-how to utilise digital media effectively to obtain positive return on investment from the channel. If you’re looking to learn more about digital advertising, IAB UK membership provides valuable resources to help you do this.

Here are the top 5 reasons why your brand should be an IAB member:

1.  Safeguarding
IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation, best practice and industry standards, such as the Gold Standard. Membership offers guidance to help advertisers meet the professional standards agreed within the industry. 

2.  Knowledge
IAB UK is committed to demystifying a complex and ever-evolving industry. Membership gives access to IAB UK research, FAQ’s, best practice guidelines & ‘how to’ bitesize content to equip marketeers with skills and knowledge.

3.  Learning
IAB UK offers bespoke, in-house and public CPD accredited training courses and workshops to simplify the complex and to up-skill teams for professional development.

4.  Networking
IAB UK acts as the hub for digital marketing professionals. With an unrivalled events programme of over 50 events with complimentary attendance we’ve got summits, conferences, seminars and townhalls covering a range of hot topics.

5.  Advocacy
IAB UK offers participation in industry-facing advisory meetings to actively shape initiatives that create positive change within digital advertising.

Apply for IAB membership

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.