Powering Growth: The UK's Hidden AI Engine

Posted on Thursday 14 May 2026 | IAB UK


""

Discover how digital advertising has become one of the UK’s most advanced AI sectors, with 95% of digital advertising businesses already using AI. Our new guide explores how AI is driving growth, innovation and measurable economic impact at scale, alongside the opportunities and policy implications shaping the future of advertising.

Written by

IAB UK

Topics

Related content

Connecting the dots on fraudulent advertising and transparency

Learn more

Progress has a common language

Learn more

In conversation with the ICO: regulation, enforcement and the room to innovate

Learn more

Q2 Tech Policy Round-Up

Learn more

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report