AUDIENCES pioneered the model that allows brands and data owners to leverage first-party customer data from within their own cloud infrastructure. As the first company to deliver a fully cloud-native application deployed entirely inside a brand’s environment, AUDIENCES ensures that data never leaves the organisation and the brand remains the data controller at all times. This architecture, created and proven by AUDIENCES, removes the privacy, security and operational risks associated with external processors. It enables brands to see and activate first-party and proprietary data in real-time, with complete transparency and without exposing data to third parties.