CO2e

Carbon dioxide equivalent is used to measure and compare emissions from greenhouse gases based on how severely they contribute to global warming, i.e. how much a particular gas would contribute to global warming if it was CO2. Gases other than the carbon dioxide are generally expressed in terms of carbon dioxide equivalents.

There are six greenhouse gases listed in the greenhouse gas protocol (see below). 

  • Carbon dioxide (CO2)
  • Methane (CH4)
  • Nitrous oxide (N2O)
  • Hydrofluorocarbons (HFCs)
  • Perfluorocarbons (PFCs)
  • Sulfur hexafluoride (SF6)

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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