Veg Power

Veg Power is the brand manager for vegetables. A not-for-profit founded by The Food Foundation, Baroness Boycott, Sir John Hegarty and Hugh Fearnley-Whittingstall to inspire kids to eat more veg.

We’re about using the power of advertising to make positive changes. We’re funded by industry, government and the public and powered by the pro-bono generosity of our media and agency partners.

Veg Power officially launched in 2019 with the Eat Them to Defeat Them campaign in partnership with ITV and Adam & Eve/DDB.  

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.