Vita Liberata

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From our Irish base we created the world's first odourless tan in 2007 and our unique Odour Remove ™ technology is now present throughout the collection. In 2011, we became the first completely non-toxic tanning brand free from parabens, perfume, alcohol and all chemicals of concern. We are the self tanner of choice for the world's top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report