We are an open, independent and global marketplace for out of home, combining data and technology to connect brands to the right audience, all with full transparency.

We give media buyers a transparent platform that ensures advertising messages are 100% viewable, brand safe and seen by bot free, targeted audiences.

Designed by out of home (OOH) experts for the OOH industry, we offer all media owners and buyers a frictionless experience for automated OOH and programmatic digital out of home (DOOH) transactions.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.