IAB UK Gold Standard

The IAB UK Gold Standard was launched in October 2017, supported by all our board members. It aims to drive up standards in the digital advertising industry by committing signatories to:

  1. Reduce ad fraud by implementing or demonstrating support for ads.txt, sellers.json and OpenRTB Supply Chain Object initiative

  2. Improve people’s experience of digital advertising by adhering to the Coalition for Better Ads principles and the ‘Better Ads Standards’

  3. Uphold brand safety by obtaining TAG Brand Safety Certified Guidelines

  4. Increase transparency within the supply chain by adopting the Transparency & Consent Framework (TCF)

Companies can register online here.

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