Hot spot
A hot spot is an area of an ad unit which triggers an event (e.g. expand the ad) when a user rolls-over a particular area of, or the whole, ad unit with their cursor.
A hot spot is an area of an ad unit which triggers an event (e.g. expand the ad) when a user rolls-over a particular area of, or the whole, ad unit with their cursor.
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report