Hot spot
A hot spot is an area of an ad unit which triggers an event (e.g. expand the ad) when a user rolls-over a particular area of, or the whole, ad unit with their cursor.
A hot spot is an area of an ad unit which triggers an event (e.g. expand the ad) when a user rolls-over a particular area of, or the whole, ad unit with their cursor.
Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade