Hot spot
A hot spot is an area of an ad unit which triggers an event (e.g. expand the ad) when a user rolls-over a particular area of, or the whole, ad unit with their cursor.
A hot spot is an area of an ad unit which triggers an event (e.g. expand the ad) when a user rolls-over a particular area of, or the whole, ad unit with their cursor.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
