Expandable ads

Online advertising formats that appear on users' screens on top of web content (and sometimes before a web page appears) and frustrate the user experience. It is recommended that expansion be user initiated and have clearly marked close buttons and controls.

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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