D.E.A.L.

D.E.A.L. is a recommended approach for publishers to connect with ad blocking consumers through a step-by-step process implemented by the IAB:

  • Detect ad blocking, in order to initiate a conversation
  • Explain the value exchange that advertising enables
  • Ask for changed behaviour in order to maintain an equitable exchange
  • Lift restrictions or Limit access in response to consumer choice.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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