Dwell time
The amount of a time a user spends on a piece of content on a website. This could include reading an article, watching a video or looking at advertising.
The amount of a time a user spends on a piece of content on a website. This could include reading an article, watching a video or looking at advertising.
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report