ASA (Advertising Standards Authority)

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. It applies the Advertising Codes, which are written by the Committee of Advertising Practice (CAP) for non-broadcast media including online, and the Broadcast Committee of Advertising Practice (BCAP) for broadcast media. The ASA's remit includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.

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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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