Demand-side platform (DSP)

An advertising technology platform which allows marketers to manage their online media campaigns by facilitating the buying of auction-based display media and audience data across multiple inventory and data suppliers in a centralised management platform. 

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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