Call to action (CTA)
The primary action an advert encourages people to take, such as opting-in to a consent request, getting a discount or buying something on the back of a digital advertising campaign.
The primary action an advert encourages people to take, such as opting-in to a consent request, getting a discount or buying something on the back of a digital advertising campaign.
Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade