Vodafone enlists Spider-Man to close the digital skills gap
Posted on: Monday 03 December 2018
The release of the new Spider-Man film will help Vodafone to direct young people to its free Future Jobs Finder.
Many young people have relevant digital skills, which have come in part from growing up in the modern age, but matching them to jobs can be a challenge.
In a bid to help close the digital skills gap, Vodafone has teamed up with Sony and the hotly-anticipated release of Spider-Man: Into the Spider-Verse.
Throughout the campaign, fans of the superhero will be directed towards the mobile phone provider’s free Future Jobs Finder platform.
Here, they will find a gamified set of resources that will help identify the skills they possess and the career opportunities associated with such talents.
Joakim Reiter, director of external affairs at Vodafone Group, told MobileMarketing Magazine: “Our ambition is to help ten million young people to access digital skills, learning and employment opportunities and our partnership with Sony Pictures will help us accelerate our progress towards this goal by bringing our digital platform, Future Jobs Finder, to more young people who are thinking about their future career.”
Education & Sustainability: Sparing a thought for the future…
With our recent research highlighting the digital skills gap, IAB UK’s Antonio Dale Forte looks at how we can begin to bridge itLearn more
Mind the Digital Skills Gap
IAB UK and Middlesex University join forces to explore the digital skills gap in the ad industry and provide advice on how to recruit and retain the best...Learn more
Vodafone live tests 5G at Birmingham train station
Birmingham New Street train station was the first transport hub to be used to trial 5G, as Vodafone presses ahead with plans to bring the network to 19...Learn more