Season 3 Episode 3: A question of balance
Posted on: Thursday 05 March 2020 | IAB UK
Where can you get expert insight on content verification practices, the biggest industry news from the past week and a quickfire Q&A with Reach’s Piers North? Look no further.
In this week’s episode of the podcast, we sit down with GSK’s EMEA Senior Media Director Jerry Daykin and Katie Grosvenor, Head of Sales for Northern Europe at Integral Ad Science, to talk safety, suitability and how brands can get the balance right.
Channelling Andrew Marr, we also chat to Campaign’s Global Digital Editor Omar Oakes for our own review of the papers (and by papers, we actually mean online news). From Tesco to TikTok, what’s hot this week? Plus, why all bets are off when it comes to 2020 predictions.
Finally, Reach’s Group Digital Director Piers North is in the coveted quickfire question seat, talking useless tech, first jobs and party tricks.