Season 2 Episode 7 | Podcasting to four year-olds


Tick, tock, tick, tock. There are just twenty short days until over 1,000 of media and adland’s finest minds gather at the Barbican for IAB UK’s annual event, Engage and in this episode James speaks to one of the speakers, Natalie Bell. The Managing Director of MG OMD gives us a sneak peek into the talk she’ll be giving on stage, “Advertising to four year-olds”.

With more chat about the topic than ever before, we put self-regulation under the spotlight in Two Minutes On. The IAB’s Public Policy Manager James Davies clarifies-the-complex and dumbs-down-the-daedalian to explain what self-regulation actually means.

Engage virgins Rachel Arch and Aaron Graham from the IAB tell us what they’re most looking forward to at Engage in Overheard at the IAB, and to round it all off, find out what keeps News UK’s Ben Walmsley awake at night. (Spoiler: it’s not the prospect of a minute-long grilling from James Chandler.)

You can get your tickets, and see the full speaker list for Engage, including The Telegraph, Contagious, Spotify, Google, Quantcast, Snap Inc, and many more, right here.

You can also listen to the Podcast on Acast here.

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