The IAB UK Podcast | 'Measuring online audience' with UKOM and Ipsos iris

This week, James talks to UKOM’s CEO Ian Dowds and Tasneem Ali, Client DIrector at Ipsos about Ipsos iris, their new partnership to measure the size of the UK's online audience. They cover what UKOM is and why it has partnered with Ipsos iris, talk about who the audience measurement tool is for and what you can get out of it, as well as touching on the partnership’s potential for the future. Find out more about UKOM and Ipsos iris here.