The IAB UK Podcast | 'The changing world of influencer marketing' with TRIBE, Rocket, Lana 'The Stylish Voyager' & Evan Edinger
Posted on Wednesday 03 November 2021 | IAB UK
In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger.
With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel the myth that influencer marketing is somehow unattainable and unsuitable for small brands.