The IAB UK Podcast: Audio Week Special: 'in-game audio' with Audiomob

Our first episode of season 8 is part of Audio Week 2021, the third of four emerged and emerging specialism weeks also covering E-commerce, Connected TV and Gaming, with Audio Week brought to you in partnership with our sponsor, Spotify.

In this episode, regular host James Chandler chats to Will Freeman and Luke Taplin-McCallum from AudioMob about audio in gaming. They relive their adolescent years with a potted history of sound in games and get into why there’s been such a recent boom of audio content in games.

They also share brands that are nailing it when it comes to audio and gaming, as well as what the future might hold for creatives, producers and game developers.

If you want to immerse yourself further into the world of Audio check out and watch all the events forming part of Audio Week which include our exclusive Real Living research, a debate and creative workshop all at iabuk.com/events.