IAB UK on the historic Labour landslide

The incoming government represents not only a change but a valuable opportunity to take stock and reassess how to address challenges within the online ecosystem. We’re calling on Labour not to automatically pick up where the Conservatives left off when it comes to making policy decisions about further regulation of digital advertising, and to take time to carefully interrogate the evidence and define its priorities. We’re looking forward to working with the new Government and our members to continue to evolve the regulatory framework in an evidence-based and proportionate way. It's in everyone’s interests to strike the right balance between managing the risk of consumer harm and supporting the UK’s digital advertising industry - and the wider digital economy that it drives - to thrive.