IAB UK Connected | Season 2 Episode 4: The value of our ears, with Spotify's Marco Bertozzi
IAB UK
Are our eyes really worth ten times more than our ears?" asked Daniel Ek, Spotify's Founder in relation to the comparable ad spend between video and audio. In this episode, Spotify's VP EMEA and Multi-Market Sales, Marco Bertozzi, discusses the trajectory of online audio, Spotify's work in podcasts and - in case you missed it - his lockdown garden marathon.
For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.
Listen to the podcast here.
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Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.