IAB UK Connected | Season 2 Episode 3: Sea Life Centre to Fortnite: children's lockdown with Rocket
Posted on: Wednesday 08 July 2020 | IAB UK
Rocket are a youth and children's marketing business who help brands understand young people. Their lockdown diaries with children aged 5-11 reveal how kids have reacted to being stuck at home and in this episode James Chandler speaks to James Erskine and Sophie Thirlwell about some of the children's brands that have made a big impression - from Sea Life Centre's lesson plans to Fortnite putting on a concert for 27 million people. Find out more about them at wearerocket.co.uk
For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.