IAB UK Connected | Episode 6: Emily Roberts, BBC
Posted on: Friday 03 April 2020 | IAB UK
With latest figures suggesting that the newspaper industry stands to lose £50 million due to keyword blocking during the Coronavirus outbreak, content verification is back in the spotlight. In this episode, James Chandler talks to BBC Global News' Programmatic Trading Manager for EMEA, Emily Roberts, about how the BBC's commercial arm are tackling this issue. Emily also discusses the role of trusted news at the moment and why social distancing might be the perfect time to borrow a dog...
For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.