IAB UK Connected | Episode 10: Jane Bloomfield, Kantar

IAB UK


With a vast range of clients - from small brands to global household names - data, insights and consulting company Kantar are well positioned to not only understand the COVID-19 crisis' impact, but also to help brands survive it. In this episode, James talks to Kantar's Jane Bloomfield about the seven point checklist they have developed for how brands can deal with this unusual, disruptive and rapidly changing global situation. 

For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.

Listen to the podcast here

Written by

IAB UK

Topics

Related content

Podcast

Podcast Upfronts 2022: what we learnt

Learn more
Podcast host

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

Learn more
Podcast

Season 2 Episode 1 | Don't be a #clickhead

Learn more
Stock

IAB UK Connected | Season 2 Episode 2: Revolutionising femcare with Callaly's CMO Kate Huang

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.