IAB UK Connected | Episode 10: Jane Bloomfield, Kantar
Posted on: Monday 20 April 2020 | IAB UK
With a vast range of clients - from small brands to global household names - data, insights and consulting company Kantar are well positioned to not only understand the COVID-19 crisis' impact, but also to help brands survive it. In this episode, James talks to Kantar's Jane Bloomfield about the seven point checklist they have developed for how brands can deal with this unusual, disruptive and rapidly changing global situation.
For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.