IAB UK has hired Elizabeth Lane in the newly created role of Head of Research and Measurement and Dominic Tillson as Head of Industry Relationships and Initiatives.
Lane joins IAB UK from the Department for Digital, Culture, Media & Sport (DCMS) where she led research and analysis for media and creative policy. Prior to this she worked at the BBC and Ipsos MORI. Lane will oversee the IAB’s research strategy, including the launch of major insight projects in 2020.
Tillson, who has worked in digital advertising for over 20 years, joins from Inskin Media where he was most recently Director of Marketing and Insight. His new role will see him work with the IAB’s Steering Groups to shape and deliver member-led projects and increase member involvement with IAB initiatives. Antonio Forte joins Tillson’s team as Industry Initiative’s Executive, having previously worked at Wavemaker.
Commenting on the appointments, Jon Mew, IAB UK’s CEO, said: “It’s great to have Elizabeth and Dom onboard as we start 2020. Dom’s work in ad tech, not to mention first-hand experience of being an IAB member, makes him uniquely placed to lead our membership initiatives. Meanwhile, Elizabeth’s time spent at the DCMS is invaluable when it comes to understanding the political context of our industry and creating research projects that resonate with both policy makers and the media industry.”
Lane said: “Digital advertising is a fast moving and dynamic industry and I can’t wait to combine the variety it offers with my core ambition to build a robust, industry-leading insight programme at the IAB.”
Tillson added: “As a long serving and active IAB member throughout my career, I’m very excited to be on this side of the fence. I’m looking forward to sharing my experience and gaining much more as I work across the breadth of the IAB’s membership.”
Both Lane and Tillson have started in their new roles.