Designer fashion brand Versace is laying claim to producing the longest ever advertising image to date, which features 54 models posing in its garments side by side as part of its new A/W18 campaign.
Photographer Steven Meisel shot the image, which has been designed to represent the diversity and inclusion that the brand offers, using models of various genders and ethnicities, including big names like sisters Bella and Gigi Hadid, and Kaia Gerber. The campaign has been titled 'The Clans of Versace'.
In addition, the brand has released a new video entitled 'It's Versace, not Versachee' that showcases its latest designs at the same time as playfully educating people about how to say its name properly, with some of the same models emphasising the correct pronunciation.
Using key fashion influencers in this way is a clever way of adding authority to the video and getting its message to stick.
At the end of the clip, Donatella Versace is seen nodding her approval at the correct pronunciation.