The Guardian has now launched its new digital ad formats, 'Frame' and 'Focus', with Canon being the first brand to take advantage of these.
The new formats will be used by the brand in its latest campaign, living natively within the Guardian's website. The campaign will be the latest in Canon's 'travel camera' series, which will showcase images captured by one of its cameras across the Guardian’s mobile and tablet platforms.
Guardian Focus will provide an immersive mobile display experience, which takes the form of an interactive sliding gallery for image-led campaigns on mobile devices and Guardian Frame, a native ad unit that will sit within Guardian editorial.
Susie Donaldson, marketing director for Canon UK said: "The Guardian’s new formats are great for showcasing the incredible images Canon cameras can capture. It’s fantastic to be able to reach the Guardian’s influential audiences in such compelling, beautiful and impactful ways."