BBC creates central app

BBC has now pulled all of its content together into one central app to make it easier for users to customise the content they see based on their interests.

The app, BBC+, is able to pull content from all BBC channels including articles, programmes, clips, video and radio content. The intention behind this move is to push-out some of the less-known areas of the BBC's content.

Clare Hudson, executive editor of BBC+ told The Drum: "When we first started thinking about this and content discovery in general we realised there were around 1,500 pieces of content a day that the BBC produces and we have no hope of getting people to see absolutely everything, there is no point turning your fire hose at them."

The new app should allow users to develop their own service which is much more relevant, and allows them to take advantage of such a wide range of content.