YouGov PLC

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YouGov is an international research data and analytics group

Our data-led offering supports and improves a wide spectrum of marketing activities for a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

Each day, our highly engaged proprietary global panel of over
8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour, which we hold in our multi-dimensional database, the YouGov Cube. We combine this continuous stream of data with our research expertise and technology to provide insights that enable intelligent decision-making and informed conversations.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report